Pizza Hut

Pizza Hut is an American restaurant chain and international franchise. Founded in 1958, it has made many changes to its look and feel over the years. I wanted to challenge their current visual identity to make it feel more relevant and up-to-date. 

Although a very well-known brand, I feel that it has slightly lost its identity and has fallen somewhat off the radar! I wanted to develop this brand to give it a new look whilst keeping some of its original brand elements. Developing this brand, I have tweaked the colours and have added some character and personality through bold type and shapes.