Ella’s Monster Journey

When my bosses daughter was diagnosed with a brain tumour back in late 2018,
they decided they wanted to document her journey to raise awareness and as much money as possible.

I was approached to create the branding for this journey. I decided to on this brief in a manner that would engage people as well as put a smile on their face. A somewhat taboo subject matter that can be difficult to speak about, I wanted to brand this project in a way
I hope will make it easier to talk about. 

This was a fun little project to take on, creating characters as well as experimenting with colours to get that conversation going. As tough as this journey is for little Ella, she has her monster friends to hold her hand along the way.